Marketing Support

Many of my clients sign with agents and traditional publishers to get their manuscript (ms.) published. Others choose to self-publish. I can guide you on both paths, and possibly on a third path, which combines the first two. You may not know the path you want to take at the outset, but it helps in the editorial and marketing process to have some idea of how you want to get your work published. The following guide to publishing options will help you to consider what you want to do. I don’t require that you make a decision at the outset, but I want you to be thinking of your end goal, which is getting published, as you work with me to produce a publishable ms.

Guide to Getting Published

There are three main paths to getting published.

1. DIY (Do It Yourself), or self-publishing, refers to you hiring an online self-publishing company to turn your ms. into a book. For this service, you pay companies like Ex Libris, Lulu, Create Space, (Amazon) Greenleaf, iUniverse, etc. from between $750 and $10K. Many are full-service, meaning they help you with production (layout, design), book covers, etc.

2. Traditional publishing refers to you selling your ms. to a publishing company that publishes your book for you at no cost to you, even sometimes giving you advance money to finish the writing. They invest in you and your book, doing the distribution and promotion for you. (However, many publishers today welcome you taking an active part in the promotion process.)

Comparing the two: In DIY, you give them money to publish your book, and then collect a larger share of the book’s profit than you’d receive from a commercial publisher. However, consider your outlay when assessing that profit, which can be significant. Another difference is the distribution of your book: In DIY, you must do all this work yourself, a task amounting to a small business venture, while with a commercial publisher, they handle that aspect at no extra cost to you. Sales from traditional publication tend to be larger because of their distribution networks, but you as author may receive only a small amount per book that they sell.

3. Combination DIY/Traditional Publisher: A third way is to first publish DIY and then sell your self-published book to a traditional publisher. This option is a good one if you originally wanted a traditionally published book but were unable to get a publisher to accept your manuscript. Coming back around with a printed version of your ms., especially one that has been promoted and distributed by you to sell well, can sway a publisher in the right direction.

Now, How Can I Help You? If you choose DIY, I can prepare your ms. for submission to an online self-publishing company. Marketing support would come from publicists and online marketing experts I can refer you to at no cost for referral. If you choose a traditional publisher, I can prepare a Book Proposal and a Query Letter to help you get representation by an agent or a contract with a publisher.

♦ Book Proposal. A Book Proposal summarizes your book’s content and pitches it as a viable money-making proposition to a traditional publisher. A sample chapter is often part of the proposal. Depending on how far along your book is developed, I can help you produce a book proposal for $1-$3K. (I can also edit a Book Proposal you have written to make it more attractive to agent/publisher.)

♦ Query Letter. This document pitches your book in one page, interesting agents and publishers to see more, which could be either a book proposal or the full ms. if done. Fee: $175.

I’m Not A Literary Agent, But…. Because my work as an editor has me interact often with publishers and agents, I sometimes come across the “perfect fit” for an author, resulting in the author being represented by an agent or signed by a publisher. Fee for referral services starts at $100.